Dropshipping is a retail fulfillment method where a store does not keep the products it sells in stock. Instead, when a customer purchases a product, the store purchases the item from a third party supplier and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

The main advantage of dropshipping is that the merchant does not have to invest in inventory upfront. This allows them to start selling products with minimal capital and avoid the risk of having unsold inventory.